Nine Polish brands are already valued at more than billion zlotys. However, it is difficult to compare their value with the leading global brands. They beat not only the Polish leaders but also all the participants to the ranking hands down, in total their brands are worth PLN 57 billion. Coca-cola, the leader of this year’s Interbrand ranking, is valued at over four times more, i.e. 71.9 billion dollars which is almost PLN 251 billion. The winner of the BrandZ ranking by Millward Brown, the Apple brand, is even stronger; it is valued at 153.3 billion dollars. 

 

 

 

Source: PAP

 

On this subject also in: 

wyborcza.pl , "Rzeczpospolita": ORLEN the most valuable Polish brand 

Polska Dziennik Zachodni, page 5, Silesian brands? There is little of them as the advertising is in dire straits 

Gazeta Polska Codziennie, page 8, Branded Orlen

Rzeczpospolita - Ranking of the Most Valuable Polish Brands, p. 25, Jeweller’s at the head 

Rzeczpospolita - Ranking of the Most Valuable Polish Brands, page 13, Brand decline reached Poland

Fakt, page no.: 4, Orlen the Most Valuable Polish Brand